Mercedes at Sonoma Speed Festival: Unprecedented Team Access

Post Date: May 13, 2019

Mercedes at Sonoma Speed Festival: Unprecedented Team Access

W07/04, British GP 2016

The Mercedes-AMG Petronas Motorsport Team’s appearance at the Sonoma Speed Festival will be by far the most access any current Formula 1 team has granted to the general public in the United States.

Arriving later this month with race engineers and mechanics with many in transit between the Monaco and Montreal Grand Prix races, the team will be creating a truly unique opportunity for our guests to see current Formula 1 World Champions running a modern era car — Lewis Hamilton’s W07, chassis number 04 — the most successful individual chassis in the sport’s history.

In the hyper-competitive world of Formula 1 racing, “if you’re standing still, you’re going backward” the expression goes, and, as a result, teams are always committed to looking ahead at their next race.  Development, improvement, and relentless pursuit of a quicker, more reliable car are the name of the game.

A team which has led the sport in what’s known as the ‘modern era’ of Formula 1 turbo hybrid power technology, Mercedes’ commitment to developing a powerful, reliable and efficient power unit which recovers waste heat and energy has been an important part of their strategy and central to their dominance in the sport.

Technology and equipment in all forms of motorsport increasingly drive the differences in competitiveness between racing teams, and in the past decade Formula 1 has seen the difficulty and complexity in running today’s cars make it nearly impossible for members of the public to get up close to modern F1 cars and teams, even for fans with the most exclusive team access during a Grand Prix weekend.


Saturday evening Parc Ferme, Mercedes-AMG Petronas garage ⓒ P. Habicht

Any demonstration of a Formula 1 car less than 10 years old in public today involves teams running traditional V8 engines of the sort used before the 2014 season – ancient history in F1 terms – which are easier and cheaper to maintain but essentially irrelevant now in Formula 1.  Today’s modern turbo hybrid powered cars remain hidden away from view at races, tended to inside a garage when they’re not on a circuit racing – until now.

Away from the pressurized environment of a Grand Prix weekend, the team will be demonstrating the W07/04 Lewis Hamilton raced on track with unique fan access to the car, team, and garage in a way that has not been done before outside of Europe.

In a sport watched by nearly a half a billion worldwide, competing on the biggest stage in racing means time, energy, resources, and expertise are all managed carefully to keep any Formula 1 team relevant in the points standings, let alone on the podium.

Nowhere else is that truer than when a team is fighting to hold their place at the top, where the current World Champion Mercedes-AMG Petronas Motorsport team is today, having won 10 Championships over the previous 5 seasons, most recently with five out of five wins so far in the 2019 season underway.

Here’s a look inside the team garage during a Grand Prix weekend:

The Sonoma Speed Festival is proud to be host to the Mercedes AMG-Petronas Motorsport Team, and we look forward to everyone experiencing World Champions on the track and in the paddock here in wine country for a special celebration of speed.

For information on ticketing and group packages, visit: